As of the past few years, more and more fast-food giants are incorporating meatless patties as options into their menu. While a place like Burger King has had a veggie Burger option for quite some time, it has recently jumped on the bandwagon of the meatless patties advertised by the Beyond Meat company. Other fast-food restaurants like McDonald’s CA, Carl’s Jr. and Del Taco all have a Beyond Meat menu item that caters to those of vegetarian and vegan lifestyles. Now I wonder, is this sudden inclusion just pandering to the growing plant-based community, or is it the restaurants finally playing catch-up to the requests of its patrons?
It is pretty common knowledge that McDonald’s has had a decline in sales over the past years. To staunch the losses they put out the artisan sandwich lines and promoted healthier patty options, like their grilled chicken for the health-conscious crowd that had labeled McDonald’s too unhealthy. When McDonald’s didn’t see much improvement in their sales, they again put their ear to the ground to find a solution. One product that was catching the world by storm was the Beyond Meat meatless patties, that promised the same texture and taste of regular burgers that even bleed like traditional patties. Chains like Burger King, Carl’s jr. and Del Taco have seen a surge of success in offering the menu item. McDonald’s is testing out a plant-based burger in Canada, but if the numbers can track once it is unveiled here in the U.S, McDonald’s could be looking at a Billion-dollar projection.
Now, what does this mean for the future of fast-food? I hope it continues to advance in the manner that it has been moving. I hope the menu for these fast-food giants become just as diverse in Vegan and Vegetarian options as they would have items for those who don’t follow any particular lifestyle. While I understand it is in the best interest of the restaurants to still make a buck, I hope they get even more in tune with the conscious of society and what it is they want. The niche diets aren't so niched anymore. I was Vegetarian for 8 years and let me just say I would have killed to have these options available to me back then. I wish I would have been able to have the convenience of picking up dinner at a drive-thru on the way home from work, or even how my road trips from high-school would have been different because I didn’t have to spend extra me packing lunches that only I could eat, knowing I would have slim pickings along the way.
I think fast-food restaurants get bad raps because of their complacency and inconsistency. It is when they evolve with parallel conscious of its patrons that they thrive. If I were to project what the conscious of society would even look like in five to 10 years it is most definitely going to be more conscious of the environment, definitely, more health-conscious, and have a greater propensity for modes of convenience like drive-throughs, delivery services, and more. I don’t think I’ll ever be able to shake the thought that these establishments might just be pandering to a newer clientele to pad their bottom dollar the impact is doing some good. I think in the coming years we will force companies to bend to the will and want of the people on an even greater scale and I don’t see that as a bad thing. Onward and upward.
Until next time readers…